Looking back on the field trip, having a bottle of cold beer under the hot weather of Dar es Salaam was definitely one of the most refreshing moments while on the site. So, in this special post today for Vappu: 1st of May, International Workers’ Day, we would like to talk about beers in Tanzania. Cheers!
Dar es Salaam is one of the emerging beer markets in the world due to its rising population and rapid urbanization with two major leading breweries having about 90 % market share in Tanzania: Tanzania Breweries Limited (TBL) and Serengeti Breweries Limited (SBL). TBL was founded in 1933 and bought by one of the world’s leading multinational beverage companies, SABMiller, in 1993. At this moment, TBL is the largest beer brewery having a market share of about 70 % to 80 % in Tanzania. SBL is the second largest with about 15 % to 20 % market share. Although the headquarter of the company is located in Dar es Salaam, it has its root in a Kenyan beverage company, East African Breweries Limited (EABL).
So what are those beers? Kilimanjaro (Alcohol volume 4.5% Premium Lager, TBL), Serengeti (Alcohol volume 5.5%, Premium Lager, SBL), Safari (Alcohol volume 5.5 %, Pale Lager, TBL) are the Tanzanians’ top three favourites. Most of them are sold in 500ml bottles and cost around 3,000 Tanzanian shillings (about 1 euro) in local bars.
– All the beers tasted so nice especially after finishing the intense schedules of the field trip.
One more tip: Have you ever heard that drinking tonic helps to prevent malaria? Actually, this is partly true. Tonic water contains quinine derived from the bark of cinchona tree. This chemical compound has been known as an antimalarial drug. Because of this, in the 19th century, the mixture of quinine and water, which is tonic water today, was drunk by people to treat malaria. However, usually most tonic waters today contain less quinine than ‘back in the days’, so you would have to drink quite a lot of tonic water to get the same medicinal impact as the daily dose typically prescribed for malaria.
– I liked this tonic water, Krest. Ironically, this is also manufactured by one of the well-known multinational beverage companies, Coca-Cola Company.
Written by: Nayoung Lee – Beer Expert of the team